The industrial site of electricity production at Saint-Denis, dedicated to powering street lighting and the Paris Métro, permanently ceased its activity in 1981. In 2004 Reichen et Robert & Associés agency is selected to be charge of its conversion into cinema city. They based their concept on a relationship of continuity and harmony between the preserved architectural features and contemporary additions.
Known as a traditional building material, terracotta combines its strengths as a natural, timeless material with a modern, authentic, environmental design character: it is only natural that that terracotta was selected as the exterior finish for this project. Terreal’s terracotta, is able to complement a vast multitude of materials (glass, steel, concrete, and plaster), enabling a combination of design inspirations – historic industrial and modern – of the place.
Reichen & Robert et Ass.
Terreal North America, in conjunction with its parent company Ludowici, is implementing a strategic market realignment effective in and throughout 2023. This market refocus will result in Ludowici providing manufacturer direct sales, marketing, and supply support for the complete line of NeXclad small module terra cotta wall cladding systems. While NeXclad terra cotta cladding systems will continue to be available from Ludowici, Terreal North America will no longer offer large module terra cotta cladding and sunscreen products that are manufactured overseas. Please visit Ludowici.com to learn more about our made in the USA NeXclad terra cotta cladding systems.
This market refocus aligns with Ludowici’s mission to manufacture sustainable, environmentally friendly, locally sourced, and locally made terra cotta construction materials. This market approach also brings all terra cotta construction materials produced in our New Lexington, Ohio facility under a single corporate umbrella — Ludowici.
Customers and building owners with questions regarding this announcement, please contact Ludowici for assistance at ludowici.com/contact.
Rob A. Wehr
Chief Executive Officer